The Professional Athletes Foundation (PAF) was founded to support, strengthen and motivate players as they transitioned from their active NFL careers.
Our research found many players still struggled to find the information they needed to be successful.
A unique mobile-first publishing platform gave players a new way to manage life after football. PAF offers the best resources, and content available from top health, science, counseling, and educational programs. Players can simply choose what interests them, and PAF becomes their ongoing support and motivation.
As a result, the PAF has leading foundation for former NFL players, helping over 1,500 former players, and exceeded it goal of $10 million dollars in grants.
Content Strategy & Messaging by Dot Johnson
Selected by the 2015 Webby Awards as an official honoree in the Associations Category.